Bala will innovate and create content opportunities for brands to dominate consumer's minds

With 23 years of experience in the Media industry, Bala turned entrepreneur at Helios Media where he is currently a Director on the board.

Bala has been instrumental in co-authoring the journey of Helios Media where the business has grown from ad sales to syndication to branded content to pure content. As business evolve and grow, it is his primary responsibility to look at the overall profitability and therefore forecast for the future.

Born leader, ability to enthuse teams and create “Beliefs”. Bala has trained and Mentor several talent in the business who are now leaders in their own capacity in key organisations. Creative coupled with the ability to see brand-brand fits for maximizing revenue opportunities.Natural ability in building lasting professional relationships with client partners and associates coupled with good inter personal skills. He has the Ability to see solutions within a problem network and work out innovative “Value” offerings.

Key Career Highlights

• Currently Founder- Director of Helios Media Private Limited: - Set up operations in 2011, running a with offices across Mumbai, Delhi, Bengaluru

• Business Head, Zoom – Times Television Network : - Overall responsibility for the P&L and Business growth from conventional ad sales, to AFPs to Film and Music exposure sales, to Digital revenue, Syndication sales, licensing & merchandising agreements and International Sales.

• MTV : - Account Director handling over 50% of west ad sales market. Later on was identified as the strategy head for the creation of the second line music channel for the network.

• Star India Pvt. Ltd : - Regional Sales Head for Bangalore. Headed a team which handled Star Movies, Star World, Channel [V], National Geographic and Star Gold.

• Sony Entertainment Television : - Zonal Manager, handled key accounts with my team for the main channel of the network- Sony Entertainment Television.

• The Times Of India : - Sales executive in Bombay Times, The Times of India and later to the special initiatives team selling customized client oriented solutions.

Cyrus will evangelize and develop 360 degree content led brand solutions to build deeper and more engaging brand stories

Voted by his peers as one of the ten most influential people in Indian advertising and among its top 5 Creative Directors, Cyrus is best known for his work at MTV Networks, India where he headed the creative departments of MTV, VH1 and Nickelodeon.

Under Cyrus’ stewardship MTV became one of India’s most powerful and iconic youth brands. His work here has been credited with changing the tone and manner in which young people were communicated to in India. Cyrus was personally responsible for creating all of MTV India’s most successful image campaigns for over a decade – most of which became household names.

Cyrus has won numerous accolades and awards locally and internationally; over 70 Promax awards, various Asian Media Awards, the Advertising & Marketing Youth marketer of the Year, Advertiser of the Year, Music Channel Of The Year, TV campaign Of The Year, Outstanding Brand Of the Year (MTV), two New York Festival Awards and many Abby awards.

Cyrus has also been a consultant to the BBC World Service Trust, the Government of India’s National Aids Control Organization (NACO), Procter and Gamble, A judge at the Emmy’s (India), Guest Speaker at Promax, participated in Lille 2006 as well as The Edge Of Desire; a global retrospective of Indian art as well as had his work featured at the Hanover Film and Video Festival.

Cyrus is a founder member of Games2win, a top 20 online games company (as ranked by comScore).

Cyrus was a Judge at the Cannes Advertising Lions this year (2012) for the inaugural category of Branded Content.

Most recently Cyrus co-founded and headed 101India.com an online youth focussed platform.

Divya will manage a large customer base of government, quasi-government, public sector, NGO and international syndication business

For the last 3 decades media in India has gone through a huge evolution from a single Television channel environment to a TV in every pocket. Divya have been professionally engaged with the sector through this entire evolutionary process.

After working in multi-national communication Networks such as Publicis & Rediffusion Y&R in leadership roles across Media, Public Relations and Events, 8 years ago she set up Helios Media, a premier offering providing out-sourcing option for content owners to monetize their revenues. Helios offers ad sales, content solution, broadcast advisory service under its out-sourcing module.

Another key function led by Divya at Helios is to spear-head multiple campaigns specially designed for the Government of India in the Public Sector space. The communication has won 4 prestigious awards.

A recognised name in the Media Industry in India, has been part of several forums and international jury

She has been featured among the 50 most influential women in Marketing, Advertising and Media and A lister by Campaign India.

Key Career Highlights

A total of 30 years - in the areas of Media Management

• Currently Founder- Managing Director of Helios Media Private Limited : - Set up operations in 2011, running a with offices across Mumbai, Delhi, Bengaluru

• President at TME, Showdiff and Rediffusion PR – Companies of Rediffusion DY&R : - Joined in April 2003 to head the Tata AoR until June 2005. Post dismantling of the Tata AoR moved on to head National buying across all media, Nationally until 2007. Promoted to the role of President across 3 verticals of Media, Events and PR until 2011

• Vice- President: Media Services - National for Optimedia – A division of Publicis India (upto April 2003) : - Joined August 1991 at then known as Zen Communications as Media Controller

• Dacunha Associates -1987 to 1991 : - Started as a Media trainee to rise to the position of Media Manager before she left to join her assignment at Publicis

Arun Sarin is the former Chief Executive Officer of Vodafone Group Plc. He graduated from the Indian Institute of Technology, Kharagpur in 1975. He was awarded the BC Roy Gold Medal for the best all-round graduating student. In 1978 he earned an MS in Engineering and an MBA from the University of California at Berkeley. During his tenure as CEO of Vodafone Group Plc, he was the driving force behind expanding into emerging markets like, India, Turkey and Africa and growing the data and internet businesses globally. Vodafone grew to become a global brand with over 300 million customers, produced record revenues and profits and had a market capitalization of $150 billion under Mr. Sarin’s leadership.

He began his career as a management consultant before joining the telecoms firm, Pacific Telesis Group in 1984. He was instrumental in the development and expansion of the company’s mobile businesses. He held a series of senior management positions with Pacific Telesis. Following the demerger from Pacific Telesis Group to form AirTouch Communications, Arun was appointed Senior Vice President Corporate Strategy and Development. He was later appointed President of AirTouch Communications where he was responsible for the company’s mobile and paging operations in 14 countries. He was a key negotiator in the successful acquisition of AirTouch by Vodafone Group Plc.

He is currently a non-executive director of Accenture, Cisco, Charles Schwab and Ola, India. He has served on numerous other Boards including The Gap, Safeway and the Court of the Bank of England. Arun also served as a Senior Advisor to KKR, a global private equity group. In 2010 he received an Honorary Knighthood from Queen Elizabeth at Buckingham Palace. Mr. Sarin has received numerous awards, including being named Global Indian of the Year in 2007 by CNN/IBN.

David H. Johnson is a Director of Rainshine.

Prior to joining the Rainshine board, Dave had a long career as a lawyer and executive in the global music business.

He served as General Counsel of CBS Records, Sony Music and Warner Music.

In 2007 he was promoted to Chairman and CEO of Warner Chappell Music Publishing. In 2012 he was appointed CEO of EMI Music Publishing Management, a position he held until EMI's sale to Sony Corporation in November 2018.

Dave has a BA in Political Science from Yale University, a J.D. from the University of Pennsylvania Law School and an LL.M from NewYork University Law School.

Michael J. Montgomery is an advisor and investor in early stage companies, an active board member, and a Lecturer at the Anderson School of Business. Michael was the Co-Founder and President of Montgomery & Co., LLC, a boutique investment bank focused on media and technology, from 2000 through 2013. The Investment Bank specialized in M&A and equity financings for private and public companies. Montgomery & Co. became known for its focus on the intersection of media and technology. Montgomery & Co. merged its operations into Signal Hill in 2013.

Prior to Montgomery & Co., he served as President and Chief Executive Officer of Sega GameWorks L.L.C., a joint venture between Sega, Universal Studios, and DreamWorks. It owned and operated family entertainment centers across the United States.

Prior to joining Sega GameWorks, he was a partner and Senior Executive of DreamWorks SKG from 1995 to 1996. He was their lead executive for their $900 million equity raise in 1995.

He joined DreamWorks after a nine year career at the Walt Disney Company. As Assistant Treasurer and then Vice President and Treasurer, Michael was responsible for numerous innovative financing arrangements conceived and executed for Disney. In 1993, he moved to Paris, France, to serve as Directeur General and Chief Financial Officer of Euro Disney, where he played an important role in a difficult financial and operational restructuring.

Before joining Disney, he worked at ARCO in its treasury organization. From 1980 to 1984, he also served as CFO and later President of Arco Solar Europe, a subsidiary of Arco Solar, in Milan, Italy and later, London, UK. At that time, Arco Solar was the largest solar photovoltaic company in the world. In 1996, he returned to Los Angeles as the Manager of Corporate Finance for ARCO.

He has been a Director of Synacor, Inc. since December 2011. He was a Director of DreamWorks Animation from July 2006 through to its sale in August of 2016. He chairs the Audit Committee for Synacor, and also had the same role at Dreamworks. He is also on the board of Open Methods and a board advisor to several private companies.

He received an M.B.A. from the Amos Tuck School at Dartmouth College (1977), where he earned a BA degree (1976) as a Rufus Choate Scholar with magna cum laude honors.